Asher Lilley, darwin lifestyle photographer » Blog


IMG_893337 copy+Running a business is something I’m fairly new at and there are already sooooo many things I wish I had put in place to allow my business to flourish quicker while also creating less stress for me. So on todays episode of Wednesday wisdom I will be sharing the five MUST’S when starting a business. NOTE: I’m no google analytics expert, these are simply things that worked/didn’t work for me. Theres no recipe to this kind of stuff. 

SOCIAL MEDIA: I was super lazy on the social media front. I was good at Facebook, but thats about it. I should have invested more time building a following through tumblr, Instagram, Pinterest and blogger. Although I had accounts on each of these sites, they were all personal. I should have chosen 2 that I thought would best suit my business and built them up from there. (also instagram is my favourite)

MAKE LOADS OF ART: Don’t forget nothing matters if you aren’t doing what you love. I think my saving grace was the fact that I was consistently and passionately taking images. I would post basically everyday and was always coming up with new concepts. Never stop creating (don’t always post it though more on that next week.)

PUT YOURSELF OUT THERE: Don’t hide behind a screen. Email fashion labels, models you want to work with, people you want to collaborate with. Don’t be afraid, whats the worst that could happen? they say No? Then email someone else. Get out of your comfort zone, it is where you will create yourself and create a bunch of friends that’ll help you along your journey.

TAXES: I don’t have much to say about this one but seriously, do your taxes properly. month by month get them in order. Trust me, it’s a headache if you don’t. (!!!!!!!!)

CREATE GOALS: This series is a goal of mine that I’m fulfilling. It feels so awesome to finally be completing something on my list. Spend an hour looking at your business goals, putting it into three categories. 3 months, 6 months and 12 months goals. Then add three things in each time frame you want to accomplish. It doesn’t matter if you can only tick of one of your goals, setting goals will completely change your mindset and give you the motivation to push through in those tough ‘what am I doing’ moments.

So there’s five things. I will hopefully one day expand on all of these and give you some more insight into it, I still struggle with all of the above, but I’m slowly getting there.

One last thing just start, start now, where you are, with what you are. Don’t hold it off for any longer. You won’t regret it.


ps. What’re your goals over the next 12 months? I would love to hear them.



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